Visual storytelling
Across my career, I’ve had the privilege of bringing a vast amount of stories to life. It is one of my favorite mediums to write for, and through the variety of clients I’ve been able to write for, I think it’s safe to say it still remains that way to this day. I invite you to take a look at some of my most notable scripts, and I hope you enjoy!
Who: Werner, now rebranded as Pro-Driven. Creator of ladders, safety equipment, and more.
What: A TV commercial to highlight their sponsorship of the NCAA March Madness tournament.
Why: To create a larger presence than just being the ladder used to cut the winning net from the rim. And to showcase their array of products meant for the pros in the field.
Outcome: An ode to the those who go above and beyond to train and excel at their craft. The commercial aired several times on national TV networks throughout the tournament.
Shortform Scripts
Who: 97.3 The GAME, a state-wide sports, and life, radio talk show.
What: An awareness and brand building commercial to introduce the new station to the state of Wisconsin.
Why: Previously a music station, 97.3 wanted to get ahead of any confusion while also boosting listenership by creating a video explaining who they were and why they were worth listening to.
Outcome: Listenership went up, and the station felt they were able to properly introduce themselves to the state of Wisconsin.
Who: Americaneagle.com, a national and even global web development company.
What: A testimonial video from a recent client outlining their digital challenges and how americaneagle.com solved them.
Why: The goal of the campaign, which produced several similar testimonial-style ads was to show the audience the skill and scale of their team to entice large web clients.
Outcome: Extensive play on national TV, particularly news networks, established brand credibility and brought in larger brands that needed digital marketing and web services.
Who: Mastercraft Doors, a doors brand within the Menards organization.
What: A new TV commercial to showcase the quality and variety of the doors they offer in store and online.
Why: The brand needed to raise awareness to customers through a creative story about the enduring quality and customization options of their products to fit everyone’s life and home.
Outcome: An engaging and energetic commercial aired across the Midwest to further endear the brand to consumers, boosting sales overall.
Who: Fathom Manufacturing, a cutting edge, digital-forward global manufacturer based in California.
What: An updated brand anthem video to reflect their commitment to being a technology-driven company
Why: Previous videos explaining who the company was were outdated in words and visuals. Fathom needed an energetic new way to prove they were top-tier in every way.
Outcome: A video that spoke their language to their current and prospective clients. The team was thrilled with their updated look and feel, giving them confidence to send clients to their website.
L ongform Scripts
Who: Hentzen Coatings, a global supplier of paint and coating technology for an incredible array of clients, including the military.
What: A 100-year Anniversary video designed to tell their story and celebrate the employees who got them their.
Why: The company was throwing a party for all of their national employees, and the video was a valentine to them as well as the retiring third generation Hentzen owner.
Outcome: A standing ovation and tears from the owner group and everyone involved. The final video played like a History Channel Special, and is something that everyone was proud of.
Who: Ewald Fleet Solutions - a locally based, nationally used fleet vehicle leasing company providing vehicles for large companies
What: A brand anthem video to explain who the company is, what they do, and why they are a top-tier leasing company
Why: Their previous marketing materials were very flat and traditional. The brand anthem video’s goal was to energize audiences while proving their industry superiority.
Outcome: A unique and fun mixed-media video with VO and visual concepts written by me, with stills and graphics produced by the team.
Who: GEHL, a sub-brand of the internationally known Manitou Group.
What: A video to introduce the brand, and their personality, to the rest of the global company at their annual meeting in France.
Why: Seeking a fun and clever way to energize the brand and get fellow employees excited about the GEHL line , a fashion shoot with an unlikely subject was filmed.
Outcome: After re-writing the script as it was shot, the final result was a lot of puns, gags, and plenty of laughs from the GEHL group as well as a hearty reception across the entire company.