Strategic storytelling
The part of my career that I’ve enjoyed the most, strategy offers the perfect mix of data, insights, intuition, and creativity. I’ve enjoyed diving into this side of the creative world, and am continually approaching every project with a strategic mindset. This, paired with the ever-changing landscape of social media makes a great pairing that can really push a brand forward.
Who: Milwaukee Symphony Orchestra
What: A strategic rebranding project to reintroduce themselves to Milwaukee with their newly renovated performance space.
Why: After spending 90 million dollars on revitalizing a historic theater during the pandemic, they Symphony needed a new and fresh way to welcome their audience back while prompting new visitors to experience their beautiful space and music.
Outcome: Plans are underway to conduct focus groups to understand the value people find in the Symphony. These results will drive a full visual and graphic redesign of the brand and campaign to welcome people to the Symphony’s new home permanently.
Strategy & Social
Who: AJ’s Car Wash
What: A new Car Wash, started as second business to another large manufacturing client.
Why: As a new business, the client was looking for new and fun ways to build brand awareness in the community. As a youthful brand, social media was a prime medium to begin.
Outcome: A series of clever and unique social post headlines and body copy. These were paired with a new animated character who brought the social posts and the brand to life. Posts were used intermittently because of their fun nature - the client wanted to spread out their use. The brief was “the more fun, the better!” and we hit it out of the park.
Who: Metropolitan Milwaukee Association of Commerce (MMAC)
What: The MMAC needed a new website and a way to upgrade their presence in the community. As a pillar of the Milwaukee community, the MMAC was a brand refresh to engage the business community.
Why: The organization was looking to revitalize their reach and gain new and important members. They were looking for fun ways to capture Milwaukee’s attention.
Outcome: Unfortunately, funding did not come through for this project, but the strategy itself was very well received. The team was told to keep it on the back burner in case things changed.
Who: Weather Guard
What: Weather Guard, a sub brand of Werner Co. was looking to create an extensive library of social content, specifically copy headlines to plug and play.
Why: Social strategy for the brand was lacking, and with a renewed focus, Weather Guard needed striking copy to work as text graphics to work with their new photography approach.
Outcome: After an extensive exploration of several important themes, the team at Weather Guard was able to bring their social channels to life with copy that reflected their confident, clear tone. With over 150 copy options provided, the team was set for the long haul.