Digital storytelling
Writing for web has been a new way to flex my writing muscles as well as hone my personal skills by developing working relationships with clients. Investing in a new website is often a scary thing, and I’ve had the privilege several times to walk clients through the process to give them something they feel truly represents who they are.
Who: Imperial Surveillance
What: A full website redo, including photography, design, and a complete rewrite of all copy.
Why: The website needed an overhaul to both modernize and be updated to fit best practices for web, which were severely lacking. They also wanted to drive more traffic.
Outcome: A full overhaul, including new branding and messaging, an updated UX experience, the incorporation of case studies and key words. This led to an uptick in engagement, which eventually led to customer inquires.
Copy for web
Who: JFK Design Build
What: A local, luxury home builder looking to further enhance their look and feel of class and elegance through a new website.
Why: Building beautifully modern homes while having an outdated and clunky website presented a stark branding difference. With a new website, JFK could set the tone for their entire business.
Outcome: A classicly simply, modernly elegant website featuring copy that invites prospective building clients to feel the JFK difference. The updated website provided a much needed lift in overall branding, leading to more service inquires.
Who: Hayat Pharmacy
What: A full overhaul of a very clunky and convoluted website that included everything from branding and messaging to full video, design, and copy reflecting the new brand positioning.
Why: The old website was hard to navigate, making it difficult for any patient or consumer to find any relevant information.
Outcome: A beautifully updated website that offers users the chance to understand all of the pharmacy’s services in an easy-to-read manner. Distinct headlines now act as navigation through several pages of crucial information for pharmacy patients.
Who: Wisconsin Granite
What: A new website to reflect the change in ownership and vision for the company.
Why: The new owners wanted a fresh and engaging look and feel for their website that features extensive product listings, with the goal of using it as a sales tool for online and in-person consultations.
Outcome: A thrilled client and a fresh look for a product known for its elegance and beauty. Increased traffic, accompanied by targeted ads, continues to draw an increasing number of visitors to the site, leading to sales.